With the needs clear from the onset, there was not much standing in the way of getting the wheels in motion on this web design and development project. With the challenge of serving two very different markets, we had to split user flows and create a clear hierarchy of content that allows visitors to drill down, as needed, to the content they are looking for. Additionally, we kept the call-to-action clear and brought the pages to life with micro-interactions that reinforced our intended conversion flow.