Rare Fox is a lifestyle brand that focuses on esoteric and ancient symbols with a goal of “inspiring thought through apparel” (see what we did there?). Needing everything from a name and logo, to an eCommerce website and digital marketing efforts, HitchHiker stepped in to help.
Our goal was clear. Create, from the ground up, a thought invoking brand that lured in its viewer both online and at festivals around the United States. The brand needed to be timeless and resonate with a younger crowd while bringing in fans who have spent their whole lives in the circuit.
After a lot of iteration, we settled on a name that is both simple to read but envokes a mystery. Building on the name, we settled on a branding approach that allowed the products offered to stand out. With the launch of the eCommerce site and a drip campaign to keep visitors involved, we set Rare Fox free into the world.